Designed as part of Visual Communications program at Shenkar college.
sallo
branding Packaging Design art direction
2025
Sallo is a compact, travel-friendly personal care brand designed to make hygiene effortless on the go. Users can build a personalized kit, specially tailored to their unique needs and preferences, offering comfort, cleanliness, and clarity on the go. The brand takes on a vibrant and distinctive visual identity, featuring a modular logo, sharp colors, raw and unfiltered photographic language, and a direct, unapologetic tone that reflects Sallo’s confident and straightforward attitude. The project consists of a logo, packaging design, mini-site, and print & digital marketing content. The photographic images were created using AI.